Skip to content
English
Create a ticket Customer portal Sign in
Go to www.optidigital.com
  • There are no suggestions because the search field is empty.

What are Sticky Ads ?

Sticky Ads are fixed units that remain visible at the top or bottom of the screen as users scroll. By staying in the viewport, these ads ensure advertisers see results and publishers maximize revenue.

Why Use Sticky Ads?

  • High Viewability: Achieve rates of 70% to 90%, as the ad never scrolls out of sight.

  • Premium Revenue: Advertisers pay more for "guaranteed eyes," leading to higher eCPMs and yield.

  • New Design Controls: You can now customize transparency and backgrounds to ensure the units match your site’s look and feel perfectly.

Protecting Your User Experience

As a publisher, you must ensure that you are following the guidelines strictly:

  • Easy Dismissal: All units include a clear "Close" button for the user.

  • Zero Content Overlay: The ad content and attribution should always be present while a user scrolls up and down. The ads must not overlap or underlap the content.

  • Ad Density : publisher shouldn’t overload a web page with sticky ads. 

How to Activate ?

  1. Request: Contact your Account Manager

  2. Setup: Our AdOps team generates the units via our Platform.

  3. Launch: We activate the formats remotely—no manual code changes required on your part.

 

Learn more about Sticky Ads granular design & control settings here 

Need more help?

Contact us. Tell us more about what you need.