What is second-look monetization ?

How it works: Whenever you have an unsold impression, our script triggers a secondary Server-to-Server (S2S) auction at the last millisecond to fill that empty space.

 

Pure Incremental Revenue: It only targets inventory that would have been blank or shown non-paying "House Ads," meaning zero competition with your existing partners.

 

Premium Aesthetic: We fill these slots with high-engagement Social Display Ad (Carousel) formats (demo available here). 

 

Proven Efficiency: We've seen backfill eCPMs up to 30 to 50 cts on tech publisher websites. Results will depend on geo, vertical, price floor strategy and other factors.