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How do I implement second-look monetization ?

This guide provides the technical steps to activate Second-Look Monetization on your website. This solution uses a standalone, ultra-lightweight script to detect unfilled ad slots and trigger a secondary auction.

Step 1: Script Insertion

Place the following module at the very top of your <HEAD> section. It is a best practice to place this before your Consent Management Platform (CMP) tag.

HTML
 
<script type='module' src="https://scripts.opti-digital.com/modules/?pubid=<YOUR_PUBID>"></script>

Step 2: CMP Configuration

To allow our demand partners to bid on your inventory, you must update your CMP vendor list.

  • Action: Add Opti Digital (Vendor ID 915) to your Global Vendor List.

  • Requirement: Re-push or resubmit your CMP settings so existing users can provide consent for the new vendor.

Step 3: Ads.txt Update

Ensure your ads.txt file is updated to authorize the secondary auction demand.

  • Lines: Add the Opti Digital and partner SSP lines provided by your Account Manager.

  • Strategic Requirement: For standalone publishers, include the line: managerdomain=optidigital

Step 4: House Campaign Override (Optional)

If you currently use "House Campaigns" (internal promotions) to fill blank spaces and wish to replace them with paid ads:

  • Provide your GAM Advertiser IDs to your Account Manager.

  • Our script will detect these IDs and trigger an override auction only when a paid ad meets your value threshold.

Technical Compatibility Checklist

  • ✅ Environment: Operated & Owned (O&O) Web properties.

  • ✅ Geos: Tier 1 & 2 (Western Europe, North America, ANZ).

  • ❌ Platforms: Not compatible with AMP or In-App environments.

 

Learn more about Second-Look monetization here

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