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      What can I do to improve monetization in cookie-less environments?

      Enhancing monetization in cookie-less environments is crucial for sustained revenue growth. Ensure your Prebid version is at least 8.14 and implement alternative user IDs such as SharedID, Criteo ID, and ID5.

      These alternative IDs use deterministic and probabilistic approaches to profile users,  representing a substantial monetization opportunity in cookie-less environments,allowing you to  monetize visitors outside traditional cookie frameworks such as Google Chrome.

      To learn more about Opti Engage integration on your properties, click here.

      If you're new to integrating Alternative user IDs, we recommend you start with SharedIDs for Header Bidding.