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What is Yield Hub?
Yield Hub is a powerful and agile solution that automatically improve the advertising performance of publishers thanks to Artificial Intelligence
Yield Hub is an automated solution aiming at optimizing the advertising performance of digital publishers.
Developed by Opti Digital, early 2022, this solution powered by artificial intelligence, combines several technologies such as dynamic price floor optimization, an advanced recovery tool and a smart traffic allocation system.
Yield Hub is relevant in first-price auctions run in header bidding