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What are Rewarded Ads ?

Rewarded Ads is a premium, high-engagement format designed to maximize revenue on your most valuable content without compromising the user experience.

For publishers producing premium, long-form editorial content with strong reader engagement, Rewarded Ads offers a powerful way to reach the next level of revenue without increasing ad density.

  • Significant Revenue Uplift: observed total revenue increases of +40% to +50%.

  • Premium CPMs: Earn significantly higher CPMs, typically ranging from €50, even while representing less than 1% of total impressions.

  • Satisfying UX: Readers actively choose to engage with the format in exchange for access to premium content, creating a positive, value-based interaction.

How does it work ? 

The process is seamless and built entirely on user choice:

  1. The Prompt: When a reader clicks on a high-value article, they encounter a clear prompt: "Watch a short ad to read more".

  2. User Choice: The reader must actively choose to engage with the ad unit to proceed to the full content.

  3. The Experience: The user views a short video ad. Because it is an opt-in experience, completion rates are extremely high (~95%).

  4. The Reward: Immediately after the video concludes, the premium article becomes available to read.

Watch the demo of Rewarded Ads here

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