How do you measure the uplift brought by Yield Hub?

When Yield Hub is applied to your inventory, a control group is permanently created where no Yield Hub optimization is performed.

This control group has the same configuration that you had when Yield Hub was activated - i.e. the same UPRs.

In the dashboard, the gross increase in programmatic revenue provided by Yield Hub is measured by comparing the ad requests eCPM and inventories of the two groups.

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