How can Demand Hub monetize better than other programmatic sources?

Demand Hub pioneers the concept of aggregating and transforming multiple ads into a single impression from a variety of media types (display, native, video), IAB sizes and demand sources automatically. This allows for increased competitiveness when buying inventory from publishers. By pooling demand from multiple sources, Demand Hub is able to offer higher bid prices which can help secure inventory from premium publishers at competitive rates.

Additionally, by aggregating multiple demand sources, Demand Hub can also increase the fill rate for publishers' inventory, which can help them monetize their inventory more efficiently. Demand Hub's ability to display multiple ads into a single impression allows for publishers a more efficient and effective programmatic selling process, translating into higher bid prices, and improved monetization opportunities for publishers.

Additionally, Demand Hub allows publishers to collect valuable first-party data and improve the monetization of their inventory with minimal integration effort.