Is Yield Hub compliant with the GDPR and CCPA?

Yield Hub is dedicated to optimizing advertising performance. A key element of Yield Hub is the management of dynamic price floors. The best price floor is calculated in real time for multiple inventories under specific conditions to extract the best value from advertisers. In order to evaluate the real potential of an inventory, floor prices are calculated according to different criteria. 

Many people wonder about GDPR and CCPA compliance: the calculation of dynamic floor prices is only based on aggregated data. 

Yield Hub calculates floor prices based on aggregated data. Yield Hub does not collect or use any personal data as described by the European GDPR. In order to calculate price floors dynamically based on the user's IP address, Yield Hub collects and operates an anonymized IP provided by a third party provider. Yield Hub SDK is run client-side, on the user's terminal, and no data is sent to external servers. Opti Digital, the company that owns Yield Hub, is an official provider of the IAB's Transparency and Consent 2.0 framework.