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Can I check the performances of Yield Hub directly in Google Ad Manager?

The effects of Yield Hub can be observed in Google Ad Manager and further analyzed in the dashboard provided to Yield Hub clients.

Of course you can. When you activate Yield Hub on your media portfolio, a dashboard is provided to give you an accurate overview. The dashboard allows you to see the additional revenue created by Yield Hub according to various parameters (device, country, media, page, etc.), unsold inventory, optimized inventory, etc.

It is also possible to create reports in your GAM to see the inventory optimized by Yield Hub, the eCPM per ad slot, with or without Yield Hub. This way you can validate metrics or see the benefits of Yield Hub independently. A tutorial is provided for Opti Yield customers to easily create such reports.