Why is Opti Yield directly connected to Google Ad Manager?

Opti Yield is aiming at maximizing ad revenue of publishers.

Opti Yield is connected to Google Ad Manager to learn from the bid history and applies the best strategy to improve performances.

Moreover, embedded in the tag, the dynamic price floors are presented to the prebid server.

If no bid is made, the ad is not presented to the ad server. By also passing the dynamic floor price directly to the ad server, the ad server can still make an offer and increase the chances of conversion.

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