--- title: Why is Yield Hub directly connected to Google Ad Manager? description: Opti Yield is aiming at maximizing ad revenue of publishers. Opti Yield is connected to Google Ad Manager to learn from the bid history and applies the best strategy to improve performances. --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/why-is-opti-yield-directly-connected-to-the-gam#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en) 3. [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) # Why is Yield Hub directly connected to Google Ad Manager? Yield Hub is aiming at maximizing ad revenue of publishers. Yield Hub is connected to Google Ad Manager to learn from the **bid history** and applies the best strategy to improve performances. Moreover, embedded in the tag, the dynamic price floors are presented to the prebid server. **If no bid is made, the ad is not presented to the ad server**. By also passing the dynamic floor price directly to the ad server, the ad server can still make an offer and **increase the chances of conversion**. More explanations about [Yield Hub](https://www.optidigital.com/en/dynamic-ad-yield-optimisation/) ### **Need more help?** [Contact us. 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