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Why do I have low viewability rate on mobile sticky bottom (or sticky footer) ad format on AMP (Accelerated Mobile Pages)?
It may be due to an implementation issue.
A low viewability rate on your AMP mobile sticky bottom (sticky footer) ad format typically indicates a configuration issue in your advertising setup. As a reference, this ad format typically achieves a 90%+ viewability rate in the AMP environment — if your rate is significantly below this benchmark, your setup likely needs a correction.
Before reaching out, follow these steps to diagnose the issue:
- Confirm that the viewability tracking tag is present on all relevant ad placements in your setup.
- Check that the mobile sticky bottom (sticky footer) ad unit is correctly configured for the AMP environment.
- Review the viewability metrics for the affected placements in your publisher dashboard (see the video tutorial in the tip below for guidance).
- If viewability remains below the expected benchmark after verifying the above, contact our team with details about the affected placements so we can review your configuration and resolve this quickly.
Learn more about viewability rate, one of the most important advertising metrics to monitor.
Watch our video tutorial to see how we analyze viewability in the OptiDigital publisher dashboard.