Opti Engage is primarily designed for premium sites with high-quality content and high average time on page, such as news, magazine, review, blog, and educational websites.
The format requires a significant amount of exposure time of the user to the ad placement in order to display multiple ads per impression and deliver optimal results.
The solution is primarily designed for premium sites providing engaging, interesting, and high-quality content that keeps visitors for a long period of time and have high average time on page. They are typically websites that contain quality, long-form content and already have implemented sticky ads. These publishers' main need is to increase their advertising revenue, but they may have concerns about the format.