--- title: When the floor is not reached, what is displayed? description: Opti Digital Dynamic Price Floors is an optimization tool for both advertising revenue and content quality. --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/when-the-floor-is-not-reached-what-is-displayed#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en) 3. [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) # When the floor is not reached, what is displayed? Opti Digital Dynamic Price Floors is an optimization tool for both advertising revenue and content quality. When the price floor is not reached, the technology provides **specific rules** to display a high quality ad while minimizing the impact on the bidding level - it's part of the **smart recovery feature** included in Opti Yield. For more information about our smart recovery technology, please reach out to us through the contact link below. More explanations about[Yield Hub](https://www.optidigital.com/en/dynamic-ad-yield-optimisation/) ### **Need more help?** [Contact us. 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