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How Can Publishers Use AI to Analyze Advertising Performance?

Use AI to turn your monetization data into faster, clearer insights and identify where to focus next.

Programmatic performance involves many signals — revenue, RPM, fill rate, demand sources, devices, formats, and more. Understanding why performance changes can require significant manual analysis.

With NEXA, publishers can use natural language to investigate these signals more efficiently.

For example, you can ask:

“Analyse my page RPM the last 2 weeks, and give me recommendations to improve it."

NEXA can help you:

  • Identify performance changes and anomalies
  • Explore potential drivers across your monetization data
  • Compare performance across periods and segments
  • Get recommended next steps based on your analysis

Instead of moving between dashboards, filters, and exports, you can go directly from a question to the insights that deserve your attention.

NEXA supports your decision-making — your team remains in control of the actions you take.