Business model of Opti Yield is only based on success and performances.Opti Yield is an add-on that extracts the best value from publishers' inventory by optimizing the performance of programmatic ads. Opti Yield's business model is based on success and performance. For these reasons, revenue sharing is the applied model.
Opti Yield always maintains a control group, so the value created can be accurately measured. Publishers can track the performance of the solution on a daily basis. Each month an invoice for a specific percentage of the uplift is sent to the publishers.