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Prebid Server is an open-source solution for server-to-server header bidding. It supports a number of key use cases: mobile app, AMP, server-side web with Prebid.js, and long-form video.
According to Prebid definition, Prebid Server is an open-source solution for server-to-server header bidding. It supports a number of key use cases: mobile app, AMP, server-side web with Prebid.js, and long-form video.
Header Bidding auctions are hosted on server-side rather than the user's browser, which avoid latency and results in better user experience.
The other benefits of Prebid Server are numerous:
- It improves transparency offering a clearer view of the supply chain.
- Publishers can add more bidders to participate in the auctions.
- It unifies the auctions instead of managing and setting up each ad unit separately.
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