What is Prebid Server?

Prebid Server is an open-source solution for server-to-server header bidding. It supports a number of key use cases: mobile app, AMP, server-side web with Prebid.js, and long-form video.

According to Prebid definition, Prebid Server is an open-source solution for server-to-server header bidding. It supports a number of key use cases: mobile app, AMP, server-side web with Prebid.js, and long-form video.

Header Bidding auctions are hosted on server-side rather than the user's browser, which avoid latency and results in better user experience.

The other benefits of Prebid Server are numerous:

- It improves transparency offering a clearer view of the supply chain. 

- Publishers can add more bidders to participate in the auctions.

- It unifies the auctions instead of managing and setting up each ad unit separately.

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