What is Yield Hub?

Yield Hub is a dynamic price flooring solution integrated within Ad Manager Hub.

It replaces manual pricing rules with automated, impression-level optimization, ensuring your inventory is always priced according to real market conditions.

Yield Hub is designed to maximize total revenue across your inventory, not optimizing individual CPMs.

• focuses on RPM / revenue per page / overall yield
• adapts pricing to real market conditions at impression level

This approach ensures that each impression is priced based on its true value, leading to more efficient and sustainable monetization over time.

How it works

Yield Hub automates price flooring through three key mechanisms:

Real-time signal analysis

• evaluates each impression individually
• uses +27 signals (placement, device, geography, time, etc.)
• determines the optimal price floor in real time

Dynamic floor injection

• applies the calculated floor directly in bid requests
• works across Prebid and Google Ad Manager
• ensures demand competes at the right price level

Continuous A/B testing

• splits traffic between standard pricing and optimized floors
• measures performance in real time
• automatically allocates more traffic to the best-performing setup

Why it matters

Manual price management is time-consuming and often inefficient.

Yield Hub allows you to:

• capture the true value of your inventory
• adapt instantly to market fluctuations
• remove guesswork from pricing decisions

Impact

• +9% average revenue uplift
• up to +30% on some placements
• significant reduction in manual AdOps workload