What is Opti Yield?

Opti Yield is a powerful and agile solution that automatically improve the advertising performance of publishers thanks to Artificial Intelligence

Opti Yield is an automated solution aiming at optimizing the advertising performance of digital publishers.

Developed by Opti Digital, early 2022, this solution powered by artificial intelligence, combines several technologies such as dynamic price floor optimization, an advanced recovery tool and a smart traffic allocation system.

Opti Yield is relevant in first-price auctions run in header bidding

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