We use predictive algorithms to estimate user attention, which guides our bidding strategy. Unlike traditional SSPs that take a fixed revenue share, we take calculated risks. Our approach aligns with industry leaders such as Criteo, Teads, OpenX, and Invibes, who also leverage data-driven algorithms to optimize their bidding strategies, mitigating the risk and delivering better results for publishers and advertisers.
Sometimes, this strategy results in healthy margins, and at other times, it might not. Our model actively adapts bids and margins to market conditions to delivering the highest value to our clients. We're not just intermediaries; we're actively engaged in optimizing advertising campaigns for both brands and publishers. This approach sets us apart and keeps us agile in the industry.