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What is NEXA?

NEXA is Opti Digital’s AI-powered intelligence layer, designed to help publishers understand their monetization performance and identify what to focus on next.

Publishers have access to large amounts of monetization data — revenue, inventory, bidder performance, traffic, and more. The challenge is turning these signals into clear, actionable insights.

NEXA connects these signals across the Opti Digital platform so publisher teams can move more quickly from data to understanding and action.

How does NEXA help publishers?

Instead of manually navigating dashboards, applying filters and comparing multiple data points, publishers can use NEXA to investigate their performance in natural language.

NEXA helps answer questions such as:

  • What changed?
  • Why did it change?
  • What deserves my attention?
  • What should I do next?

For example, you can ask:

“Why did my Page RPM decrease last week? Break it down by device, country and domain.”

NEXA can analyze the available performance data, identify trends and potential drivers, and recommend next steps — helping teams investigate performance with less manual analysis.

Who is NEXA for?

NEXA is designed for different teams involved in publisher monetization:

AdOps, Yield and Revenue teams can investigate performance changes, identify potential drivers and determine where to optimize.

Management and leadership teams can quickly understand important changes, get context behind performance and identify where their teams should focus.

NEXA is available within the Opti Digital platform for Ad Manager Hub, Ad Experience Hub and Insights Hub clients.

NEXA is designed to support publisher expertise, not replace it. Your team remains in control, while NEXA helps you understand what matters and make better-informed decisions faster.