--- title: What is Dynamic Price Floor Optimization? description: Dynamic Price Floor Optimization is a feature part of Opti Yield. --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/what-is-dynamic-price-floor-optimization#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en) 3. [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) # What is Dynamic Price Floor Optimization? ## Dynamic Price Floor Optimization is a feature part of Yield Hub. Dynamic Price Floor Optimization is part of Yield Hub. This feature provides a **CPM rate for each ad slot** that prevents advertisers from buying ad impressions below a certain amount set by the publisher or monetization partner. Once activated, the module driven by AI increases/decreases price floors gradually according to **context** (ad units, ad slot, size, weekdays, events, auto-refresh, bid history, etc) and gives them enough time to analyze the impact of the change on RTB auctions. This technology communicates the floor prices in a transversal way, **to all the SSPs involved in the advertising auctions**, it guarantees a fairer competition where the different partners have access to the floor price information upstream, on equal terms with Google. In addition to the fact that Yield Hub does **not modify the publisher's configuration**, we offer a solution that **saves tim**e, without the need for human resources, and above all **without risk**.  Discover more about [Dynamic Price Floor Optimization](https://www.optidigital.com/en/dynamic-price-floors-optimisation/) ### **Need more help?** [Contact us. 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