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What is Demand Hub?

A premium demand layer connecting publishers to high-value advertisers and incremental revenue opportunities

Demand Hub is an attention-driven demand layer developed by Opti Digital.

It acts as a strategic bridge between publishers and premium advertisers, providing access to curated demand, Private Marketplace (PMP) deals, and high-impact formats (such as social-inspired carousel ads).

This allows publishers to unlock incremental revenue (+5% to +10%) from existing inventory — without increasing ad density.

How it works

Demand Hub focuses on impressions with the highest attention and visibility.

  • prioritizes highly viewable placements 
  • targets impressions with strong on-screen time
  • connects these placements to premium demand and PMP deals

Key capabilities

  • Access to premium demand
    Direct connection to advertisers, agencies, and curated PMPs
  • Attention-driven bidding
    Focus on high-value impressions with strong engagement potential
  • High-impact formats
    Includes social-inspired formats such as Carousel
  • Flexible integration
    Client-side and server-to-server compatible via Prebid

Why it matters

Demand Hub enables publishers to increase revenue without increasing ad density.

By connecting high-attention inventory to premium advertisers and PMP demand, it improves monetization efficiency while maintaining a high-quality user experience.

Impact

  • +5% to +10% average revenue uplift
  • Consistently ranks among the top 5 bidders in Prebid auctions
  • Premium bids on high-viewability placements