What is available on the reporting suite and can this be personalised?

In addition to the reporting capabilities in GAM, Opti Yield comes with a dashboard to track performance and results.

When Opti Yield is enabled on your media portfolio, a custom dashboard is provided.

The dashboard includes all major KPIs such as eCPM, ad request eCPM, optimized inventory and control group nonfill rate.

Filters and selectors are also available for customized analysis: by country, ad units, media or devices. 

Learn more : 🔓 Tutorial | Opti Yield's dashboard

For Opti Yield clients, Opti Digital provides a dashboard to show value creation and performance. This article explains the proposed and used indicators. Read more