What are the different rules configured on the SSP platform in case of floor price conflicts?

Floor prices configured on SSP platforms may conflict with the dynamic floor prices pushed by Opti Yield. In this case, SSPs have different rules to resolve the conflict. Here is an overview of the different strategies.

Background

Opti Yield dynamically calculates the best floor prices that can be used to drive the market based on bidding history and publisher context. This way, publishers can get the best value for their ad inventory. 

To protect their inventory, publishers can set defensive floor prices. This means that floor prices typically have an average value of 10-20% of the average eCPM of the ad request. When using Prebid, such defensive floor prices can be configured on the SSP platform. 

These floor prices may conflict with the dynamic floor prices pushed by Opti Yield. This is rarely the case, but it can happen. In this case, the SSPs have different rules to resolve the conflict. Here is an overview of the different strategies.

Tips

• We invite you to check the default values of the floor prices set up on the platform of each SSP partner - or contact them to find out.
• If default values are too high, you can ask to have it lowered.
• Please contact us if you need more details or support.