One key element of Opti Yield deals with automated optimization of price floors in real time.
Dynamic price floors offer numerous benefits for risk management. They highlight all inventories and boost ad impressions, even generally low-value ones. This firstly avoids applying prices that are too high to low-value impressions and thus minimizes the risk of unsold inventories.
It also encourages buyers to pay more for in-demand inventories, thus reducing the potential cost of their remaining unsold.
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