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Web Performance

Measure the impact of advertising on website speed and user experience.

Web Performance helps publishers understand how advertising affects site speed and user experience. By monitoring Core Web Vitals and ad performance metrics, teams can identify issues early and maintain a healthy balance between revenue and user experience.

Key Capabilities
  • Core Web Vitals monitoring
  • Ad speed and latency analysis
  • Responsiveness metrics
  • Performance breakdowns by device and geography

Typical Use Cases

Ensure Revenue Growth Supports UX

Monitor the impact of monetization on page quality to maintain a positive user experience while maximizing revenue.

Identify Performance Bottlenecks

Track loading times and responsiveness metrics to detect issues affecting page speed and user satisfaction.

Monitor Core Web Vitals

Measure LCP, INP, and CLS to understand how your pages perform against Google's recommended thresholds.

Compare Performance Across Devices

Understand how page speed and responsiveness differ between desktop and mobile users to prioritize optimization efforts.

Diagnose Ad Latency Issues

Measure script loading times and ad rendering speed to identify problems impacting ad delivery and user experience.

Typical Users

AdOps Teams • Product Teams • Revenue Managers • Publisher Leadership