---
title: Web Performance
description: Monitor Core Web Vitals, ad loading times, and site responsiveness to optimize user experience and preserve performance.
---
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# Web Performance
## Measure the impact of advertising on website speed and user experience.
Web Performance helps publishers understand how advertising affects site speed and user experience. By monitoring Core Web Vitals and ad performance metrics, teams can identify issues early and maintain a healthy balance between revenue and user experience.
**Key Capabilities**
- Core Web Vitals monitoring
- Ad speed and latency analysis
- Responsiveness metrics
- Performance breakdowns by device and geography
**Typical Use Cases**
Ensure Revenue Growth Supports UX
Monitor the impact of monetization on page quality to maintain a positive user experience while maximizing revenue.
Identify Performance Bottlenecks
Track loading times and responsiveness metrics to detect issues affecting page speed and user satisfaction.
Monitor Core Web Vitals
Measure LCP, INP, and CLS to understand how your pages perform against Google's recommended thresholds.
Compare Performance Across Devices
Understand how page speed and responsiveness differ between desktop and mobile users to prioritize optimization efforts.
Diagnose Ad Latency Issues
Measure script loading times and ad rendering speed to identify problems impacting ad delivery and user experience.
**Typical Users**
AdOps Teams • Product Teams • Revenue Managers • Publisher Leadership
- [Ad Manager Hub](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#getting-started-onboarding)
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- [Audience & Targeting](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#audience-targeting)
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- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#getting-started-onboarding)
- [User Experience](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#user-experience)
- [Invoicing and payments](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#invoicing-and-payments)
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- [Overview](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#getting-started-onboarding)
- [Pre-Built Analytics Dashboards](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#pre-built-analytics-dashboards)
- [Custom Reporting](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#custom-reporting)
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- [Overview](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#overview)
- [Getting Started & On Boarding](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#getting-started-on-boarding)
- [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#ad-formats-experiences)
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- [Overview](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#getting-started-onboarding)
- [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq)
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- [2026](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#2026)
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