Viewability Booster (Anchor Mode)

Demand Hub includes a dynamic anchor capability that ensures ads remain visible long enough to deliver value.

• when a user scrolls past a placement too quickly, the ad can anchor to the top of the screen
• it remains visible until a defined viewability threshold is reached
• once completed, it smoothly returns to the page flow

Why it matters

• Increases viewability across placements
  
• drives higher CPMs, as buyers prioritize high-viewability inventory