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Video Ad Units Management

Our Video Ad Units Management capabilities allow enterprise publishers to maximize the yield of their premium video inventory.

Ad Manager Hub features advanced Video Ad Units Management, designed to bring the power of dense header bidding to your video content seamlessly.
 
Which in-stream ad placements does the platform support?
Ad Manager Hub supports in-stream video ad delivery across all standard placements:
  • Pre-roll: High-value ads that play before the user's selected content begins.
  • Mid-roll: Ads inserted during natural breaks within longer video content.
  • Post-roll: Ads that trigger after the primary video content has concluded.
  • Pause placements: Non-intrusive ads that appear when the user actively pauses the video player
What are the key benefits of Video Ad Units Management?
Implementing our Video Ad Units Management delivers three critical benefits to your overarching video strategy:
  • Maximized Video Yield: By introducing server-side header bidding before the GAM request, you increase bid density and auction competition for your video inventory, driving higher video eCPMs.
  • Zero Compromise on Viewer UX: Video ads load instantly and content begins playing without frustrating delays.
  • Universal Compatibility: You do not need to change your existing video infrastructure. Our solution is designed to integrate seamlessly with GAM and is fully compatible with any IMA-compatible (Interactive Media Ads) video player.
By combining server-side bidding with your existing video player, Ad Manager Hub helps ensure your video inventory captures its full market value.