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Understanding Your Payment Terms
Learn how Ad Manager Hub payment flows and timelines differ depending on your MCM setup and the source of your advertising revenue.
With Ad Manager Hub, the way your advertising revenue is paid depends on your integration setup. In particular, Managed Inventory and Managed Account follow different payment flows because they use different Google Ad Manager (GAM) accounts and demand relationships.
Managed Inventory
With Managed Inventory, the monetized inventory is delegated to Opti Digital and managed through Opti Digital's parent Google Ad Manager account.
This means Opti Digital manages the monetization flow, including Google and other programmatic demand, and pays the corresponding advertising revenue to the publisher.
Payment terms: 45 days
In practice:
- The setup is managed through Opti Digital's GAM.
- Opti Digital's AdX seat is used.
- Google and SSP demand are included in the Opti Digital payment flow.
- Opti Digital pays the publisher.
- The applicable payment term is 45 days.
Managed Account
With Managed Account, monetization is managed within the publisher's own Google Ad Manager account.
Because the publisher retains its GAM and AdX relationship, the payment flow is split according to the demand source.
Google / AdX revenue
Google pays the publisher directly for revenue generated through the publisher's Google demand.
The payment schedule for this revenue therefore follows Google's own payment terms and is not part of the payment made by Opti Digital.
SSP and Opti Digital demand revenue
Revenue collected by Opti Digital from its programmatic demand partners is paid separately by Opti Digital.
The applicable Opti Digital payment term for a Managed Account setup is 60 days.
In practice:
- The setup is managed through the publisher's GAM.
- The publisher retains its Google/AdX payment relationship.
- Google revenue is paid directly by Google.
- Revenue collected by Opti Digital is paid by Opti Digital.
- The Opti Digital payment term is 60 days.
At a glance
| Managed Inventory | Managed Account | |
|---|---|---|
| GAM used for monetization | Opti Digital GAM | Publisher GAM |
| Google / AdX revenue | Included in Opti Digital's payment flow | Paid directly by Google |
| SSP revenue collected by Opti Digital | Paid by Opti Digital | Paid by Opti Digital |
| Opti Digital payment terms | 45 days | 60 days |
| Payment flow | Consolidated through Opti Digital | Split between Google and Opti Digital |
Why are the payment terms different?
The difference comes from how the inventory is connected and who receives the advertising revenue from each demand source.
With Managed Inventory, Opti Digital's GAM and demand relationships are used, so Opti Digital receives and redistributes the advertising revenue.
With Managed Account, the publisher's GAM is used. Google therefore maintains a direct payment relationship with the publisher for Google demand, while Opti Digital separately pays the revenue it collects from its own demand partners.
As a result, invoicing and payment flows depend both on your integration mode and on the demand source generating the revenue.
Important to know
The payment terms applicable to your account are defined in your Order and the applicable Opti Digital Specific Terms.
Revenue payable by Opti Digital is based on the net advertising revenue actually received and retained from demand partners.
If you are unsure whether your Ad Manager Hub account uses Managed Inventory or Managed Account, please contact your Opti Digital representative.