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Sticky Overlay

Drive Incremental Revenue With a High-Impact, Viewable Format

The Sticky Overlay is a high-impact ad format that remains fixed on the side of the screen as users scroll.

Designed to maximize visibility and engagement while preserving the user experience, the Sticky Overlay helps publishers unlock strong incremental revenue.

 

 

Why adopt the Sticky Overlay?

The Sticky Overlay delivers strong monetization performance while maintaining a clean browsing experience.
Up to 5x more revenue vs sticky bottom formats: The format has demonstrated significantly higher revenue potential compared to traditional sticky footer formats, even with fewer impressions, and occupying slightly less screen space. 
Around +50% revenue per page : Publishers can typically expect strong page RPM uplift after implementation, depending on site configuration and monetization setup.
~95% viewability rate : Because the format remains visible as users scroll, it delivers premium on-screen visibility and strong advertiser exposure.
~90% fill rate : The combination of high visibility and premium placement helps generate strong demand competition across buyers.

Key capabilities

Persistent visibility: The Sticky Overlay remains on screen while users scroll, helping maximize exposure throughout the pageview. 
High-impact placement : The format is designed to attract attention without interrupting content consumption or navigation.
Customizable ad experience : Placement, rendered size, and behavior can be adapted to fit your site layout and user experience requirements.
Advanced A/B testing : Publishers can easily test different placements, rendered sizes, and configurations to optimize both monetization performance and UX.