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Sticky Overlay

Drive Incremental Revenue With a High-Impact, Viewable Format

The Sticky Overlay is a high-impact ad format that remains fixed on the side of the screen — typically the left or right rail — as users scroll, keeping the ad in view throughout the entire page session.

Designed to maximize visibility and engagement while preserving the user experience, the Sticky Overlay helps publishers unlock strong incremental revenue.

 

 

Why adopt the Sticky Overlay?

The Sticky Overlay is designed to deliver strong monetization performance while maintaining a clean, unobtrusive browsing experience for your users. Below are the key performance benchmarks observed across publisher implementations.
Up to 5x more revenue vs sticky bottom formats: The format has demonstrated significantly higher revenue potential compared to traditional sticky footer formats — even with fewer impressions and slightly less screen space occupied. 
Around +50% revenue per page : Publishers can typically expect strong page RPM uplift after implementation, depending on site configuration and monetization setup.
~95% viewability rate : Because the format remains visible as users scroll, it delivers premium on-screen visibility and strong advertiser exposure.
~90% fill rate : The combination of high viewability and premium placement drives strong demand competition across buyers, resulting in better CPMs for publishers.

Key capabilities

Persistent visibility: The Sticky Overlay remains on screen while users scroll, helping maximize exposure throughout the pageview. 
High-impact placement : The format is designed to attract attention without interrupting content consumption or navigation.
Customizable ad experience : Placement, rendered size, and behavior can be adapted to fit your site layout and user experience requirements.
Advanced A/B testing : Publishers can easily test different placements, rendered sizes, and configurations to optimize both monetization performance and user experience.

Getting started

To enable the Sticky Overlay on your site, contact your account manager or refer to the integration documentation. Ensure your ad stack meets the minimum technical requirements before implementation.