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Sticky Overlay

Drive incremental revenue with a high-impact, viewable format without increasing ad density

What it is

The Vertical Sticky Overlay is a high-impact ad format that remains fixed on the side of the screen as users scroll.

It maximizes visibility and engagement while preserving the user experience and avoiding additional ad clutter.

Key capabilities

  • Persistent visibility
    The format stays on screen as users scroll, ensuring maximum exposure
  • High-impact placement
    Positioned to capture attention without disrupting content consumption
  • Customizable experience
    Adapt format, design, and behavior to fit your site and user experience
  • A/B testing ready
    Easily test performance and optimize layout, formats, and behavior

Why it matters

This format delivers up to 5x revenue increase vs sticky bottom, even with fewer impressions.
It drives 2x page RPM uplift, improving overall monetization efficiency.
With ~95% viewability and ~90% fill rate, it ensures strong demand competition and premium visibility.
All of this is achieved without increasing ad density, preserving a clean user experience.