---
title: Sticky Overlay
description: Unlock incremental revenue with a vertical sticky overlay format delivering high viewability, strong competition, and significant revenue uplift.
---
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# Sticky Overlay
## Drive Incremental Revenue With a High-Impact, Viewable Format
The Sticky Overlay is a **high-impact ad format** that remains fixed on the side of the screen as users scroll.
Designed to **maximize visibility and engagement** while preserving the user experience, the Sticky Overlay helps publishers unlock strong incremental revenue.
## Why adopt the Sticky Overlay?
The Sticky Overlay delivers strong monetization performance while maintaining a clean browsing experience.
- **Up to 5x more revenue vs sticky bottom formats:** Based on observed publisher data, the format has demonstrated significantly higher revenue potential compared to traditional sticky footer formats, even with fewer impressions and occupying slightly less screen space. Results may vary by site and configuration.
- **Around +50% revenue per page:** Publishers have typically observed strong page RPM uplift after implementation, depending on site configuration and monetization setup. Contact your account team for the latest benchmarks relevant to your site.
- **High viewability rate:** Because the format remains visible as users scroll, it consistently delivers strong on-screen visibility and advertiser exposure. Refer to your dashboard for your site-specific viewability metrics.
- **High fill rate:** The combination of high visibility and premium placement helps generate strong demand competition across buyers. Actual fill rates vary by market, traffic profile, and demand configuration.
## Key capabilities
The Sticky Overlay offers persistent on-screen visibility, customizable placement, and built-in A/B testing to help publishers optimize both revenue and user experience.
- **Persistent visibility:** The Sticky Overlay remains on screen while users scroll, helping maximize exposure throughout the pageview.
- **High-impact placement:** The format is designed to attract attention without interrupting content consumption or navigation.
- **Customizable ad experience:** Placement, rendered size, and behavior can be adapted to fit your site layout and user experience requirements.
- **Advanced A/B testing:** Publishers can easily test different placements, rendered sizes, and configurations to optimize both monetization performance and user experience.
## Easy deployment
Ad Manager Hub clients can enable and configure the Sticky Overlay directly from the **"Ad Experiences"** tab in the site management dashboard, with no additional development required. Follow these steps to get started:
1. Log in to your **Ad Manager Hub** account.
2. Navigate to the **Site Management** dashboard and select the site you want to configure.
3. Open the **Ad Experiences** tab.
4. Locate the **Sticky Overlay** format and toggle it on.
5. Configure placement, rendered size, and behavior to match your site layout and user experience requirements.
6. (Optional) Set up a secure **A/B test** to compare configurations before pushing the format live to all traffic.
7. Save your changes. The format will activate according to your selected rollout settings.
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