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Sticky Ads

Our Sticky Ads capabilities allow enterprise publishers to maintain consistent ad visibility, boost user engagement, and command premium eCPMs without disrupting the natural flow of their editorial content.

Ad Manager Hub offers highly configurable Sticky Ads, a dynamic ad format designed to maximize continuous exposure while respecting your premium layout.
 
What are Sticky Ads?
Sticky ads are fixed ad placements that remain permanently anchored on the screen as the user scrolls through the page. Supported seamlessly across both mobile and desktop environments, Ad Manager Hub allows you to deploy various sticky configurations depending on your specific layout:
  • Sticky Top & Bottom: Ads that are fixed securely to the top or the bottom of the user's viewport (such as a 320x50 on mobile or a 728x90 on desktop).
  • Sticky Overlay: High-impact ad units anchored to the left or right margins of the screen, floating alongside the content as the user scrolls.
  • Sticky Sidebars: Ads located in the sidebar, along the margins of your website. Can be activated as sticky. 
The Strategic Impact for Publishers
Activating Sticky Ads through Ad Manager Hub delivers an immediate, measurable lift to your core programmatic KPIs:
  • Unmatched Viewability: Because the ad remains fixed within the viewport regardless of scrolling speed or article length, Sticky Ads naturally achieve exceptionally high viewability scores.
  • Premium eCPMs and CTR: Programmatic buyers actively seek out and bid higher for highly viewable, continuous-exposure inventory. As a result, Sticky Ads consistently drive higher Click-Through Rates (CTR) and command significantly higher eCPMs compared to standard, static placements.
Enterprise-Grade Agility and Control
Through the intuitive "Ad Experiences" tab in your site management dashboard, your AdOps team can instantly enable, configure, and manage Sticky Ads.
 
Furthermore, the platform allows you to run safe A/B tests on your sticky configurations to perfectly balance aggressive monetization with a clean, uninterrupted user experience before pushing the format live to all of your traffic.