Skip to content
English
Create a ticket Customer portal Sign in
Go to www.optidigital.com
  • There are no suggestions because the search field is empty.

Pre-Built Analytics Dashboards

Ad Manager Hub’s Pre-Built Analytics Dashboards provide enterprise publishers with instant, centralized visibility into every aspect of their monetization stack, transforming fragmented data into actionable intelligence.

For Tier 1 media groups, optimizing programmatic yield requires deep, immediate visibility into how changes impact revenue, auction dynamics, and user experience.
 
Through Ad Manager Hub, you can access comprehensive, pre-configured dashboards delivering insights into ad performance, revenue trends, and user engagement.
 
These dashboards enable publishers to analyze audience behavior, assess ad effectiveness, and identify key optimization opportunities across inventory health, demand performance, audience insights, web performance metrics, bidder analytics, and consent compliance—providing a complete and reliable view of business-critical KPIs.
 
The analytics capabilities are broken down into the following specialized views:
 
1. Live Analytics & Audience Insights
Understanding exactly who is visiting your site and how they monetize is critical.
  • Audience Analytics: Provides a deep dive into user engagement, breaking down page views, Page RPM, net eCPM, and traffic sources (e.g., Search, Direct, Social).
  • Live Ad Requests & Audience: Offers real-time, hour-by-hour monitoring of ad delivery and traffic trends. This is essential for early detection of traffic drops, troubleshooting live publisher complaints, and instantly validating the impact of new setup changes.
2. Demand & Bidder Analytics
To maximize yield, you must understand exactly how your demand partners are behaving within the auction.
  • Demand Overview: Evaluates the effectiveness of different demand types (GAM, Prebid, Amazon) and provides a breakdown of turnover distribution and header bidding competition levels.
  • Bidder Analytics: Delivers an in-depth analysis of auction dynamics. Your team can monitor each SSP’s bid rate, win rate, timeout rate, and average bid time (latency) to spot inefficient partners and optimize your supply path.
3. User Experience & Web Performance
Revenue optimization should never come at the expense of your audience or SEO rankings.
  • Web Performance: Centralizes key UX and speed metrics, tracking Script Loading Time, Ad First Render Time, and crucial Core Web Vitals like LCP (Largest Contentful Paint), INP (Interaction to Next Paint), and CLS (Cumulative Layout Shift).
  • Ad Experiences: Focuses on the balance between monetization and readability. It tracks ad density, loaded ad slots per page, and refresh ratios, helping teams easily identify if an article is under-monetized or overly saturated with ads.
4. Compliance & Experimentation
  • Consent Analytics: Provides detailed insights into user consent behaviors across different regions, tracking the distribution of accepted, refused, and out-of-scope traffic to ensure strict GDPR/CCPA compliance.
  • A/B Tests Results: Directly linked to the platform's Revision System, this dashboard provides side-by-side performance comparisons (Test vs. Control) for key metrics like Page RPM and % Visibility, taking the guesswork out of strategic changes.
5. Inventory
To round out your yield intelligence, the platform features a dedicated global view of your inventory health.
  • Inventory Overview: This dashboard allows you to visualize your Inventory distribution by country, device type, and consent type. It also provides a granular breakdown of Inventory performance for Programmatic demand (1st & 2nd), Direct, and House campaigns.