Interstitial Ads

Ad Manager Hub offers highly configurable Interstitial Ads across both mobile and desktop environments.

What are Interstitial Ads?

Interstitial ads are full-screen ad formats that appear at natural transition points within the user journey. Rather than interrupting a user while they are actively reading or interacting with a page, these "out-of-page" placements are triggered seamlessly when a user clicks to browse from one page to another.

The Strategic Impact for Publishers

Incorporating Interstitial Ads into your overarching ad stack delivers an immediate and significant lift to your programmatic performance:

High Impact: Because the ad takes over the full screen during a page transition, it eliminates all on-screen competition. This guarantees maximum viewability and significantly higher Click-Through Rates (CTR).
Premium eCPMs: Buyers are willing to pay a massive premium for high-impact, fully immersive canvases. This format consistently commands some of the highest eCPMs across the entire programmatic ecosystem.
Respecting the User Journey: By appearing between page views rather than suddenly blocking an article mid-scroll, Interstitials align with Coalition for Better Ads standards, offering a high-value experience that doesn't penalize your site's usability.

Enterprise-Grade Agility and Control

Through the intuitive "Ad Experiences" tab in your Ad Manager Hub site settings, your AdOps team can effortlessly configure and manage Interstitial Ads.

You retain total governance over the format, allowing you to fine-tune frequency capping and targeting to ensure you are maximizing yield without causing ad fatigue for your loyal audience.

Interstitial Ads

Our Interstitial Ads capabilities empower enterprise publishers to deliver high-impact, full-screen brand experiences at natural transition points, driving premium yield without interrupting the active reading experience.