---
title: Intelligent Ad Refresh
description: Discover how Ad Manager Hub's Smart In-View Refresh maximizes revenue per session by reloading ads only when visible, offering granular control for direct campaigns.
---
[Skip to content](https://knowledge-base.optidigital.com/knowledge/intelligent-ad-refresh#main-content)
English
Show submenu for translations
[Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en)
.png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png)
Open main navigation
Close main navigation
- English
Show submenu for translations
- [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new)
- [Customer portal](https://knowledge-base.optidigital.com/tickets-view)
- Go to www.optidigital.com
Go to www.optidigital.com
Browse the Opti Digital platform, products, and capabilities
- There are no suggestions because the search field is empty.
1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en)
2. [Ad Manager Hub](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en)
3. [Advanced Tag Capabilities](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#advanced-tag-capabilities)
# Intelligent Ad Refresh
## This article explains how our Smart In-View Refresh technology allows publishers to maximize revenue per session without compromising ad viewability, premium user experience, or campaign performance.
**What is Smart In-View Refresh?**
Through Ad Manager Hub, our intelligent refresh technology ensures that an ad unit is only refreshed if it remains actively visible within the user's screen (the viewport) for a defined duration. By tying the refresh trigger directly to actual user attention rather than a simple page timer, publishers can safely generate multiple paid impressions from a single, highly engaged page view.
**The Strategic Impact**
- **Higher Yield, Protected UX:** You significantly increase your Page RPM and total session revenue without adding a heavier ad footprint or cluttering the layout.
- **Premium Viewability:** Because ads only refresh when they are actually being looked at, your overall viewability metrics remain strictly protected, ensuring your inventory remains highly attractive to premium programmatic buyers.
**Granular Control**
We know that publishers require control over how and when ads are delivered. The platform is built to provide extensive, configurable controls:
- **Precision Targeting:** AdOps teams can define custom refresh rules and frequency limits at a highly granular level. You have the flexibility to disable or opt-out of ad refresh entirely for specific ad placements, ad formats, properties, or traffic types.
- **Custom Refresh for Direct Deals:** To protect and enhance your highly lucrative direct sales, the platform features dedicated **Custom Refresh Management**. You can seamlessly set uniquely tailored refresh intervals specifically tied to individual Google Ad Manager line items or distinct advertisers. This guarantees that your **direct campaigns and sponsorships perform exactly according to your commercial agreements,** without being impacted by your broader programmatic refresh strategy.
- [Ad Manager Hub](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#getting-started-onboarding)
- [Advanced Tag Capabilities](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#advanced-tag-capabilities)
- [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#ad-formats-experiences)
- [Demand & Header Bidding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#demand-header-bidding)
- [Yield & Pricing Optimization](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#yield-pricing-optimization)
- [A/B Testing & Optimization](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#a-b-testing-optimization)
- [Insights & Analytics](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#insights-analytics)
- [Audience & Targeting](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#audience-targeting)
- [FAQs](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#faqs)
- [Demand Hub](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#getting-started-onboarding)
- [User Experience](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#user-experience)
- [Invoicing and payments](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#invoicing-and-payments)
- [Q&A](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#qa)
- [Insights Hub](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#getting-started-onboarding)
- [Pre-Built Analytics Dashboards](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#pre-built-analytics-dashboards)
- [Custom Reporting](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#custom-reporting)
- [Ad Experience Hub](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#overview)
- [Getting Started & On Boarding](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#getting-started-on-boarding)
- [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#ad-formats-experiences)
- [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#getting-started-onboarding)
- [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq)
- [Release Notes](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#main-content)
- [2026](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#2026)
[.png?width=64&height=24&name=Logo%20-%20BG%20White%20(1).png "Chill listening crop-3")](https://www.optidigital.com)
Help Center
Copyright © 2026, Opti Digital