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Intelligent Ad Refresh 

This article explains how our Smart In-View Refresh technology allows enterprise publishers to maximize revenue per session without compromising ad viewability, premium user experience, or campaign performance.

What is Smart In-View Refresh?
 
Through Ad Manager Hub, our intelligent refresh technology ensures that an ad unit is only refreshed if it remains actively visible within the user's screen (the viewport) for a defined duration. By tying the refresh trigger directly to actual user attention rather than a simple page timer, publishers can safely generate multiple paid impressions from a single, highly engaged page view.
 
The Strategic Impact
  • Higher Yield, Protected UX: You significantly increase your Page RPM and total session revenue without adding a heavier ad footprint or cluttering the layout.
  • Premium Viewability: Because ads only refresh when they are actually being looked at, your overall viewability metrics remain strictly protected, ensuring your inventory remains highly attractive to premium programmatic buyers. 
Enterprise-Grade Granular Control
We know that publishers require absolute governance over how and when ads are delivered. The platform is built to provide extensive, configurable controls rather than a "one-size-fits-all" approach:
  • Precision Targeting: AdOps teams can define custom refresh rules and frequency limits at a highly granular level. You have the flexibility to disable or opt-out of ad refresh entirely for specific ad placements, ad formats, properties, or traffic types.
  • Custom Refresh for Direct Deals: To protect and enhance your highly lucrative direct sales, the platform features dedicated Custom Refresh Management. You can seamlessly set uniquely tailored refresh intervals specifically tied to individual Google Ad Manager line items or distinct advertisers. This guarantees that your direct campaigns and sponsorships perform exactly according to your commercial agreements, without being impacted by your broader programmatic refresh strategy.