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ID Modules

Our ID Modules integrate with leading identity frameworks to preserve and enhance audience recognition, driving premium yield in a cookieless advertising ecosystem.

To protect the value of your inventory and maintain addressability, Ad Manager Hub features advanced ID Modules designed to seamlessly integrate with the industry's leading alternative identity solutions.
 
What are ID Modules?
ID Modules are dedicated components within the Ad Manager Hub wrapper that allow your site to generate, manage, and transmit alternative user identifiers to demand partners. This technology improves audience recognition and targeting in cookieless environments without relying on outdated tracking methods.
 
Our platform is built to support and integrate with multiple major identity frameworks seamlessly, including:
  • UID 2.0 (Unified ID 2.0)
  • RampID (LiveRamp)
  • Yahoo ConnectID
How It Works: Seamless Bid Enrichment
Implementing identity solutions manually often requires heavy developer lifting to manage cookie syncing, ID generation, and secure data transmission. Ad Manager Hub automates this complex process.
 
When a user visits your site, the ID Module securely retrieves the encrypted alternative ID (often tied to hashed, authenticated user data like an email address) and injects it directly into the bid request. This enriched bid request is then sent to your connected Supply-Side Platforms (SSPs), signaling to buyers exactly who they are bidding on.
 
The Strategic Enterprise Advantage
Activating ID Modules within your stack transforms "unaddressable" traffic back into a highly targetable, premium asset:
  • Restored eCPMs and Win Rates: DSPs actively look for alternative IDs to execute their campaigns. By passing these standardized identity signals, you restore buyer confidence, inherently driving up bid rates, win rates, and overall CPMs on traffic that would otherwise go unrecognized.
  • Future-Proofing Your Stack: By supporting a portfolio of different identity solutions (rather than betting on just one), you ensure your monetization strategy is resilient and fully prepared for the complete deprecation of third-party cookies.
  • Synergy with First-Party Data: When combined with our First-Party Data Modules, ID Modules allow you to securely link your own rich audience insights (like Seller Defined Audiences) with recognized identity tokens, creating the ultimate high-value programmatic offering.