--- title: I notice an increase in unsold ads. Is this normal? description: With dynamic price floors, unsold inventory can be created. But, we offer a technology capable of decreasing the rate of unsold inventory. --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/i-notice-an-increase-in-unsold-ads.-is-this-normal#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en) 3. [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) # I notice an increase in unsold ads. Is this normal? ## With dynamic price floors, unsold inventory can be created. But, we offer a technology capable of decreasing the rate of unsold inventory. One key element of Yield Hub deals with dynamic price floors optimization. Yield Hub calculates the best floor prices in real time to push buyers to make the best offer they can for your ad unit. By setting a minimum accepted price, **fewer bids are received**, and **unsold inventory can increase**. Yield Hub offers a **smart recovery technology** to decrease the rate of unsold inventory and thus increase the total value of your inventory. Once the fallback feature is activated, the unsold rate decreases by keeping all the advantages of dynamic price floors.  More information about [Yield Hub](https://www.optidigital.com/en/dynamic-ad-yield-optimisation/) ### **Need more help?** [Contact us. 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