I notice an increase in unsold ads. Is this normal?

With dynamic price floors, unsold inventory can be created. But, we offer a technology capable of decreasing the rate of unsold inventory.

One key element of Opti Yield deals with dynamic price floors optimization.

Opti Yield calculates the best floor prices in real time to push buyers to make the best offer they can for your ad unit.

By setting a minimum accepted price, fewer bids are received, and unsold inventory can increase.

Opti Yield offers a smart recovery technology to decrease the rate of unsold inventory and thus increase the total value of your inventory. Once the fallback feature is activated, the unsold rate decreases by keeping all the advantages of dynamic price floors. 

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