--- title: How does your intelligent ad refresh feature work? description: "We control in detail the triggering of refreshes: Once the time limit has passed, a refresh is only activated if the ad space is visible on the user’s active screen." --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/how-does-your-intelligent-ad-refresh-feature-work#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Ad Manager Hub](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en) 3. [FAQs](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#faqs) # How does your intelligent ad refresh feature work? ## We control in detail the triggering of refreshes: Once the time limit has passed, a refresh is only activated if the ad space is visible on the user’s active screen. Intelligent ad refresh is one of our many technologies included in our all-in-one solution to optimize your advertising performances. We also call it: automatic refresh on viewability conditions. Implemented in a granular and controlled manner, dynamic advertising refresh is an **excellent way to optimize user experience, viewability and revenue.** At Opti Digital, we **control in detail** the triggering of refreshes: Once the time limit has passed, **a refresh is only activated if the ad space is visible on the user’s active screen.** Subsequent displays are generally **more viewable** than the first. In addition, refreshes **multiply the number of impressions** and will **increase your revenues**. Our AdOps team is able to **easily activate ad refresh though the Opti Digital Tag Manager**, our proprietary technology, a tool that manages the advertising set up of the sites and simplify their remote modification. More info about [intelligent ad refresh](https://www.optidigital.com/en/are-auto-refresh-ads-profitable/) ### **Need more help?** [**Contact us. 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