How does your intelligent ad refresh feature work?

We control in detail the triggering of refreshes: Once the time limit has passed, a refresh is only activated if the ad space is visible on the user’s active screen.

Intelligent ad refresh is one of our many technologies included in our all-in-one solution to optimize your advertising performances.

We also call it: automatic refresh on viewability conditions. Implemented in a granular and controlled manner, dynamic advertising refresh is an excellent way to optimize user experience, viewability and revenue.

At Opti Digital, we control in detail the triggering of refreshes: Once the time limit has passed, a refresh is only activated if the ad space is visible on the user’s active screen.

Subsequent displays are generally more viewable than the first. In addition, refreshes multiply the number of impressions and will increase your revenues.

Our AdOps team is able to easily activate ad refresh though the Opti Digital Tag Manager, our proprietary technology, a tool that manages the advertising set up of the sites and simplify their remote modification.

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