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- Opti Yield
How do you measure the uplift brought by Opti Yield?
When Opti Yield is applied to your inventory, a control group is permanently created where no Opti Yield optimization is performed.
This control group has the same configuration that you had when Opti Yield was activated - i.e. the same UPRs.
In the dashboard, the gross increase in programmatic revenue provided by Opti Yield is measured by comparing the ad requests eCPM and inventories of the two groups.
Learn more about Opti Yield