How do you measure the uplift brought by Opti Yield?

When Opti Yield is applied to your inventory, a control group is permanently created where no Opti Yield optimization is performed.

This control group has the same configuration that you had when Opti Yield was activated - i.e. the same UPRs.

In the dashboard, the gross increase in programmatic revenue provided by Opti Yield is measured by comparing the ad requests eCPM and inventories of the two groups.

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