Skip to content
English
Create a ticket Customer portal Sign in
Go to www.optidigital.com
  • There are no suggestions because the search field is empty.

How Ad Manager Hub Fits Into Your Ad Stack

Ad Manager Hub is engineered as a highly compatible, yield-focused, and ultra-lightweight enhancement to your existing advertising infrastructure.

Where It Sits Technically: The Lightweight Overlay
Ad Manager Hub is a streamlined, ultra-lightweight footprint:
  • The Single Script: Ad Manager Hub sits natively on your pages via a single, optimized 50KB JavaScript tag placed in the <HEAD> of your site.
  • The Sequence: It operates immediately after your Consent Management Platform (CMP) resolves user privacy choices, and just before the ad server is called.
  • Enterprise Compatibility: It is built to adapt to your DNA. The technology natively supports complex architectures, including Single Page Applications (SPA), ReactJS frameworks, and Multi-Request Architectures (MRA) common among large broadcasters.
Unifying the Header Bidding Ecosystem
The programmatic landscape is fragmented, with demand coming from multiple SSPs, exchanges, and platforms. Ad Manager Hub acts as the ultimate auction orchestrator, unifying all demand into one fair, hyper-efficient environment.
  • Hybrid Header Bidding (Client + Server): The platform supports running both Client-Side and Server-Side (S2S) header bidding simultaneously. You can seamlessly switch demand partners between the two to balance maximum cookie-matching performance (Client-side) with maximum page speed (Server-side).
  • Amazon Integration: Alongside the Prebid framework, Ad Manager Hub fully integrates Amazon’s Transparent Ad Marketplace (TAM), bringing all major demand sources into a single, unified competition.
  • Traffic Shaping: To reduce your carbon footprint and speed up the auction, the platform uses intelligent traffic shaping to only send bid requests to SSPs when they have a genuine chance of winning, cutting out redundant data transfers.
Protecting and Enhancing Direct Campaigns
For large publishers and media groups, direct deals and sponsorships are the cornerstone of your commercial strategy. Ad Manager Hub is designed to boost programmatic performance without ever cannibalizing your direct sales. Because the platform operates seamlessly with Google Ad Manager, your guaranteed campaigns and direct deals always take priority.
 
Beyond simply protecting them, Ad Manager Hub offers dedicated features to actively optimize your direct inventory and deliver stronger outcomes for your clients. Within the platform, you can apply custom behaviors to specific direct line items or advertisers and boost their performance instantly. 

By sitting perfectly between your audience and your ad server, Ad Manager Hub does the complex orchestration behind the scenes, delivering a fully optimized bidding environment.