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Go-Live Checklist: Ensuring a Flawless Launch

This checklist serves as your final readiness guide, ensuring that your transition to Ad Manager Hub is seamless, compliant, and optimized for immediate performance on day one.

Phase 1: Compliance & Infrastructure Readiness
Phase 1 ensures that all legal and structural requirements are cleared before demand is activated — validating your CMP setup, updating your ads.txt, and securing the GAM connection to confirm compliance with your data sovereignty standards.
  • Consent Management (CMP) Validated: Opti Digital (see your CMP for the current Vendor ID) is added and published in your CMP vendor list, ensuring compliance with applicable privacy regulations (including GDPR, CCPA/CPRA, and other regional frameworks) and your internal privacy frameworks.
  • Ads.txt Fully Updated: All necessary seller and demand partner lines are correctly implemented and accessible to crawlers on your live domains to guarantee supply chain transparency.
  • GAM Connection Secured: The secure connection to your Google Ad Manager is confirmed, allowing the Ad Manager Hub to seamlessly push configurations, Unified Pricing Rules (UPRs), and line items without manual AdOps intervention.
Phase 2: Technical Validation & Tagging
This phase confirms that all technology components are correctly integrated and mapped to your site's architecture.
  • Script Integration Confirmed: The Opti Digital script is placed as high as possible in the <HEAD> section of your pages — ideally before CMP tags — to maximize performance and protect Core Web Vitals scores.
  • Tag Mapping & Layouts Finalized: All ad placements are verified against the agreed-upon tag mapping. Whether utilizing static on-page tags or our dynamic auto-insertion technology, every slot is configured to load precisely where intended.
  • High-Impact Formats Activated: Formats such as Sticky Ads, Interstitials, and Parallax (Flying Carpet) are tested and confirmed to trigger seamlessly across both mobile and desktop environments without disrupting the user journey.
Phase 3: Brand Safety & Governance
Protecting your brand equity and premium user experience is non-negotiable.
  • Brand Safety Rules Applied: Your specific blocklists (e.g., restricted categories, competitor domains, sensitive topics) are fully synchronized across all active SSPs and demand partners to ensure only premium advertisers win your auctions.
  • Sandbox Quality Assurance (QA): Both your development team and our technical experts have completed iterative testing in the pre-production environment. We verify that layout stability, ad rendering, and page load speeds meet our strict enterprise benchmarks.
Phase 4: Day 1 Monitoring (The Launch)
Phase 4 activates Opti Digital's real-time monitoring platform the moment your configuration is deployed to live traffic — no manual steps required. Your team immediately gains access to live analytics, including Bidder Win Rates, Consent Rates, Ad Requests per Page, and Page RPMs, while your Account Manager monitors Core Web Vitals against historical benchmarks.
  • Live Analytics Activated: Immediately upon go-live, your teams gain access to the Insights Hub (referred to as Insights Hub). You can monitor the ramp-up in real time, tracking key health metrics including Bidder Win Rates, Consent Rates, Ad Requests per Page, and Page RPMs.
  • Proactive Health Checks: Our system, alongside your dedicated Account Manager, actively monitors the live integration—comparing live audience volumes against historical benchmarks and ensuring Core Web Vitals remain thoroughly protected.