Go-Live Checklist: Ensuring a Flawless Launch

Phase 1: Compliance & Infrastructure Readiness

Before activating demand, we ensure that the legal and structural pathways are fully cleared and compliant with your data sovereignty standards.

Consent Management (CMP) Validated: Opti Digital (Vendor ID 915) is officially added and successfully published within your CMP vendor list to ensure absolute adherence to GDPR, CCPA, and your internal privacy frameworks.
Ads.txt Fully Updated: All necessary seller and demand partner lines are correctly implemented and accessible to crawlers on your live domains to guarantee supply chain transparency.
GAM Connection Secured: The secure connection to your Google Ad Manager is confirmed, allowing the Ad Manager Hub to seamlessly push configurations, Unified Pricing Rules (UPRs), and line items without manual AdOps intervention.

Phase 2: Technical Validation & Tagging

This phase ensures the technology is properly seated and correctly mapped to your site's architecture.

Script Integration Confirmed: The ultra-lightweight Opti Digital script is successfully placed as high as possible in the <HEAD> section of your pages (ideally before the CMP tags) for optimal performance and Core Web Vitals protection.
Tag Mapping & Layouts Finalized: All ad placements are verified against the agreed-upon tag mapping. Whether utilizing static on-page tags or our dynamic auto-insertion technology, every slot is configured to load precisely where intended.
High-Impact Formats Activated: Formats such as Sticky Ads, Interstitials, and Parallax (Flying Carpet) are tested and confirmed to trigger seamlessly across both mobile and desktop environments without disrupting the user journey.

Phase 3: Brand Safety & Governance

Protecting your brand equity and premium user experience is non-negotiable.

Brand Safety Rules Applied: Your specific blocklists (e.g., restricted categories, competitor domains, sensitive topics) are fully synchronized across all active SSPs and demand partners to ensure only premium advertisers win your auctions.
Sandbox Quality Assurance (QA): Both your development team and our technical experts have completed iterative testing in the pre-production environment. We verify that layout stability, ad rendering, and page load speeds meet our strict enterprise benchmarks.

Phase 4: Day 1 Monitoring (The Launch)

Once the checklist is cleared and the setup is pushed to live traffic, our platform’s real-time observability takes over.

Live Analytics Activated: Immediately upon go-live, your teams gain access to the Analytics. You can monitor the ramp-up in real-time, tracking critical health metrics such as Bidder Win Rates, Consent Rates, Ad Requests per Page, and Page RPMs.
Proactive Health Checks: Our system, alongside your dedicated Account Manager, actively monitors the live integration—comparing live audience volumes against historical benchmarks and ensuring Core Web Vitals remain thoroughly protected.

This checklist serves as your final readiness guide, ensuring that your transition to Ad Manager Hub is seamless, compliant, and optimized for immediate performance on day one.