Opti Yield was designed to improve publisher performance while respecting user privacy. For this reason, Opti Yield is GDPR and CCPA compliant.
Opti Yield is dedicated to optimizing advertising performance. A key element of Opti Yield is the management of dynamic price floors. The best price floor is calculated in real time for multiple inventories under specific conditions to extract the best value from advertisers. In order to evaluate the real potential of an inventory, floor prices are calculated according to different criteria.
Many people wonder about GDPR and CCPA compliance: the calculation of dynamic floor prices is only based on aggregated data.
Opti Yield calculates floor prices based on aggregated data. Opti Yield does not collect or use any personal data as described by the European GDPR. In order to calculate price floors dynamically based on the user's IP address, Opti Yield collects and operates an anonymized IP provided by a third party provider. Opti Yield SDK is run client-side, on the user's terminal, and no data is sent to external servers. Opti Digital, the company that owns Opti Yield, is an official provider of the IAB's Transparency and Consent 2.0 framework.