--- title: Is Yield Hub compliant with the GDPR and CCPA? description: Opti Yield was designed to improve publisher performance while respecting user privacy. For this reason, Opti Yield is GDPR and CCPA compliant. --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/gdpr-compli#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en) 3. [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) # Is Yield Hub compliant with the GDPR and CCPA? ## Yield Hub was designed to improve publisher performance while respecting user privacy. For this reason, Yield Hub is GDPR and CCPA compliant. Yield Hub is dedicated to optimizing advertising performance. A key element of Yield Hub is the management of dynamic price floors. The best price floor is calculated in real time for multiple inventories under specific conditions to extract the best value from advertisers. In order to evaluate the real potential of an inventory, floor prices are calculated according to different criteria.  Many people wonder about [GDPR](https://www.iab.com/topics/privacy/gdpr/) and [CCPA](https://iabtechlab.com/standards/ccpa/) compliance: the calculation of dynamic floor prices is only based on aggregated data.  **Yield Hub calculates floor prices based on aggregated data.** Yield Hub does not collect or use any personal data as described by the European GDPR. In order to calculate price floors dynamically based on the user's IP address, Yield Hub collects and operates an anonymized IP provided by a third party provider. Yield Hub SDK is run client-side, on the user's terminal, and no data is sent to external servers. 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