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Flying Carpet

Drive premium monetization through immersive mobile ad experiences

The Flying Carpet is an immersive, in-content ad format that uses a dynamic “window” effect to create a highly engaging visual experience within the article flow.
 

As users scroll through an article, a large, high-quality ad creative is progressively revealed behind the content layer, creating a smooth effect that naturally captures attention while preserving readability.

 
 
 
 
 
 
 
 
 
 
Why adopt the Flying Carpet?

The Flying Carpet combines premium visual impact with strong monetization performance, making it an effective format for publishers looking to increase revenue through high-attention mobile experiences.

  • Revenue Uplift
    Publishers can generate up to +20% revenue uplift on activated placements and approximately +5% average page RPM uplift when applied across in-content inventory.
  • Immersive and captivating user experience
    The parallax scrolling effect creates a premium visual moment that enhances advertiser visibility without disrupting content consumption.
  • Higher-value demand

    The immersive visual experience can drive up to +15% higher eCPM compared to standard in-content formats, helping attract premium advertiser demand