Flying Carpet (Parallax)

What is the Flying Carpet Format?

The Flying Carpet is an immersive, in-content ad format that utilizes a dynamic "window" effect. As the user scrolls down an article, a large, high-quality ad creative is smoothly revealed in the background behind the text.

Because of this parallax effect, the ad creative remains in view longer within the natural article flow as the user scrolls past the designated placement. Unlike a standard sticky ad, the Flying Carpet does not remain permanently fixed to the viewport; once the user scrolls past the specific section of the article, the ad naturally disappears, preserving a clean reading experience.

This format is fully supported across both Mobile and Desktop environments, ensuring a consistent and premium aesthetic across all devices.

The Strategic Impact for Publishers

Incorporating the Flying Carpet format into your Ad Manager Hub strategy delivers immediate benefits for both yield and user experience:

Maximized Viewability and Attention: By physically extending the time it takes for the user to scroll past the creative, this format is specifically designed to maximize active user attention and drastically improve viewability scores.
Premium Brand Canvas: The parallax effect creates a highly memorable visual moment, allowing you to command premium eCPMs for these specific placements.
A Protected User Experience: Because the ad exists behind the content layer and eventually scrolls out of view naturally, it delivers a high-impact advertising moment without ever blocking the text or remaining permanently fixed to the user's screen.

Flying Carpet (Parallax)

The Flying Carpet (Parallax) format provides an immersive, high-attention canvas that commands premium eCPMs while seamlessly respecting the natural flow of your editorial content.