---
title: Flying Carpet
description: Discover how Ad Manager Hub’s Flying Carpet (Parallax) format maximizes ad viewability and attention with an immersive, non-intrusive scrolling effect.
---
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# Flying Carpet
## Drive premium monetization through immersive mobile ad experiences
The Flying Carpet is an immersive, in-content ad format that uses a dynamic “window” effect to create a **highly engaging visual experience** within the article flow.
As users scroll through an article, a large, high-quality ad creative is progressively revealed behind the content layer, creating a smooth effect that **naturally captures attention** while preserving readability.
[](https://share.vidyard.com/watch/c9vvkEJPnp9H46w2LhQDk8)
[Flying Carpet Demo](https://share.vidyard.com/watch/c9vvkEJPnp9H46w2LhQDk8)
**Why adopt the Flying Carpet?**
The Flying Carpet combines **premium visual impact** with strong monetization performance, making it an effective format for publishers looking to **increase revenue through high-attention mobile experiences.**
- **Revenue Uplift**
Publishers can generate up to +20% revenue uplift on activated placements and approximately +5% average page RPM uplift when applied across in-content inventory.
- **Immersive and captivating user experience**
The parallax scrolling effect creates a premium visual moment that enhances advertiser visibility without disrupting content consumption.
- **Higher-value demand**
The immersive visual experience can drive up to +15% higher eCPM compared to standard in-content formats, helping attract premium advertiser demand
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