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Floor Pricing Management

The Floor Pricing Management tool empowers enterprise publishers to unify their pricing strategies across all demand sources, maximizing yield and stimulating auction competition. 

Ad Manager Hub features a comprehensive Floor Pricing Management interface, allowing you to govern your pricing strategy across your entire programmatic stack from a single, centralized hub.
 
Beyond GAM: Unified Pricing Across All Demand
Our Floor Pricing Management tool eliminates the need to juggle multiple systems (like GAM, Amazon, and individual SSP dashboards). Instead, you define your floor pricing rules in one place, and the platform automatically transmits those floors to all connected demand partners.
 
By applying consistent pricing strategies to all sources rather than focusing solely on AdX, you actively stimulate fairer, more intense competition among all bidders, which inherently drives up your overall eCPMs and maximizes revenue potential.
 
Strategic Enterprise Capabilities
Through the intuitive "Pricing Rules" tab in Ad Manager Hub, your team gains access to advanced workflows designed for precision and agility:
  • Granular Targeting: Broad, site-wide floors are rarely optimal. The platform allows you to apply highly detailed targeting to your pricing rules. You can set specific price floors based on the user's country, device type, web browser, specific domain, or even down to the individual ad slot level to extract the maximum value from premium placements.
  • Real-Time Adjustments: The programmatic market shifts rapidly due to seasonality and advertiser demand. Ad Manager Hub allows you to update your price floors instantly, ensuring your pricing remains competitive without frustrating delays.
  • Controlled A/B Testing: Unsure if raising a floor price will increase revenue or simply drop your fill rate? The platform's built-in testing capabilities allow you to experiment with different pricing strategies safely, measuring the exact impact on your yield before rolling the change out to 100% of your traffic.
  • Full Transparency & Governance: For large AdOps teams, accountability is essential. The platform features a comprehensive audit trail that logs every single modification, allowing you to track exactly how your pricing strategy has changed over time and by whom.
By centralizing your floor management, Opti Digital transforms a manual, error-prone task into a streamlined, high-yield operation.