---
title: Dynamic Reporting
description: Learn how Ad Manager Hub’s Dynamic Reporting tools allow publishers to build custom analytics dashboards by selecting specific metrics, dimensions, and filters.
---
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# Dynamic Reporting
## Ad Manager Hub’s Dynamic Reporting empowers enterprise publishers to build custom, interactive reports from scratch, providing the exact data views needed to answer highly specific business questions.
While pre-built dashboards provide a fantastic, comprehensive overview of your overarching performance, enterprise AdOps teams frequently encounter unique edge cases. You might need to answer a highly specific question—such as comparing the eCPM of a specific ad slot across two different countries, or analyzing how consent status impacts revenue on a particular device.
Relying on static reports or waiting for data science teams to pull custom queries creates operational bottlenecks. To solve this, Ad Manager Hub features a powerful **Dynamic Reporting tool** delivering a fully customer-driven data exploration experience directly within the platform.
**Build Your Own Reports: The Interactive Report Builder**
Our self-serve analytics tool allows your team to move beyond standard KPIs and build fully customized reports that align perfectly with your specific business needs.
Through an intuitive, interactive interface, your AdOps and yield managers can construct tailored dashboards instantly, without ever needing to write SQL or wait for predefined reports to generate.
You control the exact shape of your data by configuring:
- **Dimensions:** Group and analyze your data by the parameters that matter most to your current query, such as *article title*, *article link*, *date*, or *demand partner*.
- **Metrics:** Select the specific performance indicators you want to measure against your dimensions, including *page views*, *ad requests per page*, *impressions*, *net revenue*, *Page RPM*, and *net eCPM*.
- **Filters:** Isolate specific segments of your traffic by applying granular filters based on *media*, *device type*, *country*, *specific ad slots*, or user *consent status*.
**Save, Manage, and Cross-Analyze**
Ad Manager Hub allows you to seamlessly integrate your custom intelligence into your daily workflow.
- **Quick Access to Saved Reports:** Once you generate a tailored dashboard, you can save it directly to your dedicated **Reports tab**. By clicking on any saved report, you can instantly reopen your custom analytics view populated with the most recent live data.
- **Total Management Control:** Your team can easily manage, rename, or delete saved reports as your business goals evolve.
- **Advanced Trend Monitoring:** For deep strategic insights, the platform empowers you to combine multiple saved reports, enabling sophisticated cross-analysis and long-term trend monitoring across different segments of your ad stack.
**The Strategic Enterprise Advantage**
By providing a self-serve Report Builder, Ad Manager Hub democratizes your data. It gives your AdOps, editorial, and management teams the autonomy to explore data interactively, instantly validate hypotheses, and extract the precise, tailored insights required to drive yield optimization and strategic growth.
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