Dynamic price floor optimization counters bid shading
The digital advertising market is extremely complex and demanding. Publishers are competing with each other to get the highest bids from advertisers.
To achieve this, they need to optimize their prices, but with the right strategy in mind due to the use of bid shading by advertisers.
As a key element of Opt Yield, dynamic price floor optimization counters bid shading, leveraging sophisticated dynamic pricing algorithms to help publishers win more bids and increase/save revenue.
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