--- title: Does Yield Hub solve the bid shading challenge? description: Dynamic price floor optimization counters bid shading --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/does-opti-yield-solve-the-bid-shading-challenge#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en) 3. [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) # Does Yield Hub solve the bid shading challenge? ## Dynamic price floor optimization counters bid shading The digital advertising market is highly competitive. Publishers constantly vie for the highest bids from advertisers. To do so, publishers must optimize their floor prices — a challenge complicated by bid shading, a practice where advertisers algorithmically lower their bids to pay as little as possible above the floor price. As a key feature of Yield Hub, dynamic price floor optimization counters bid shading by automatically adjusting publisher floor prices in real time based on auction signals. It leverages **sophisticated dynamic pricing algorithms** to help publishers **win more bids** and **increase and protect revenue.** Read more about [Yield Hub](https://www.optidigital.com/en/dynamic-ad-yield-optimisation/) ### **Need more help?** [Contact us. 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