--- title: Does Demand Hub have unique demand? description: Yes. Not only Opti Engage connects your inventory to top-tier demand sources, it uniquely transforms demand on-the-fly  to match the destination ad placement, and gives you access to direct deals. Whi --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/does-opti-engage-have-exclusive-demand#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Demand Hub](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en) 3. [Q&A](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#qa) # Does Demand Hub have unique demand? Yes. Not only Demand Hub connects your inventory to top-tier demand sources, it uniquely transforms demand on-the-fly  to match the destination ad placement, and gives you access to direct deals. Which makes our demand exclusive. Demand Hub unique approach of demand consolidation and transformation allows us to offer **higher net bid values** for every impression**.** The expected result is for our bidder to rank within top 3 **in value**. Additionally, by aggregating multiple demand sources, Demand Hub **increases the fill rate** for your inventory, which helps monetize your inventory more efficiently.   This is how Demand Hub demand is sourced:  unlike direct connections you might have done in the past with demand partners, Demand Hub will aggregate and transform demand in real-time to match your destination ad placement :  \- from multiple sizes. Ex:  250x250 demand in 300x250 ad placement \- from multiple media types. Ex: native demand in a display/banner placement \- from multiple sources. Ex: top-tier SSPs next to exclusive deals Demand Hub bundles several advertiser creatives for every single impression, translating into a competitive advantage that guarantees best ECPMs for your inventory.   Get [more information about Demand Hub and check the demo](https://www.optidigital.com/en/opti-engage/) - [Ad Manager Hub](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#overview) - [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#getting-started-onboarding) - [Advanced Tag Capabilities](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#advanced-tag-capabilities) - [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#ad-formats-experiences) - [Demand & Header Bidding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#demand-header-bidding) - [Yield & Pricing Optimization](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#yield-pricing-optimization) - [A/B Testing & Optimization](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#a-b-testing-optimization) - [Insights & Analytics](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#insights-analytics) - [Audience & Targeting](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#audience-targeting) - [FAQs](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#faqs) - [Demand Hub](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#overview) - [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#getting-started-onboarding) - [User Experience](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#user-experience) - [Invoicing and payments](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#invoicing-and-payments) - [Q&A](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#qa) - [Insights Hub](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#overview) - [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#getting-started-onboarding) - [Pre-Built Analytics Dashboards](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#pre-built-analytics-dashboards) - [Custom Reporting](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#custom-reporting) - [Ad Experience Hub](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#overview) - [Getting Started & On Boarding](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#getting-started-on-boarding) - [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#ad-formats-experiences) - [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#overview) - [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#getting-started-onboarding) - [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) - [Release Notes](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#main-content) - [2026](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#2026) [![Chill listening crop-3](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=64&height=24&name=Logo%20-%20BG%20White%20(1).png "Chill listening crop-3")](https://www.optidigital.com) Help Center Copyright © 2026, Opti Digital