Opti Engage does not have exclusive demand.
Opti Engage does not have exclusive demand, it integrates with top-tier demand sources. Its added value is in the aggregation of multiple ads with best ECPM for each impression, and transformation of the ad format (size and media type) to the destination ad placement, all in real-time.
By pooling demand from multiple sources, Opti Engage is able to offer higher net bid values, which can help secure inventory from premium publishers at competitive rates.
Additionally, by aggregating multiple demand sources, Opti Engage can also increase the fill rate for publishers' inventory, which can help them monetize their inventory more efficiently.