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- Opti Engage
Do multi-ad templates have a negative impact on quality metrics, such as click-through rate and viewability?
Opti Engage is already running on over 200 websites across 32 geographies and there has not been a substantial decrease of Click-Through Rate nor Viewability Rate to date.
In specific display contexts, multi-ad templates might have a negative impact on quality metrics compared to single ads, therefore campaign quality metrics are being monitored on a daily basis.