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      Do I need a CMP (Consent Management Platform) on AMP (Accelerated Mobile Pages)?

      Yes, you do need to implement a CMP on AMP pages in order to monetize your audience while complying with data regulation laws.

      You need to implement a CMP on AMP pages in order to monetize your audience while complying with data regulations laws such as GDPR, ePrivacy or the CNIL guidelines (applied to France) which requires to get the explicit consent of the users before employing trackers to process their personal data.

      Collecting consent on AMP represents an important monetization opportunity, not to be missed.

      At Opti Digital, our AMP solution works really well with Sirdata CMP for example.

       

      Read more about monetization applied to users' consent.

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