---
title: Demand Overview
description: Analyze demand performance across channels, partners, and inventory to identify growth opportunities and optimize monetization.
---
[Skip to content](https://knowledge-base.optidigital.com/knowledge/demand-overview#main-content)
English
Show submenu for translations
[Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en)
.png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png)
Open main navigation
Close main navigation
- English
Show submenu for translations
- [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new)
- [Customer portal](https://knowledge-base.optidigital.com/tickets-view)
- Go to www.optidigital.com
Go to www.optidigital.com
Browse the Opti Digital platform, products, and capabilities
- There are no suggestions because the search field is empty.
1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en)
2. [Insights Hub](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en)
3. [Pre-Built Analytics Dashboards](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#pre-built-analytics-dashboards)
# Demand Overview
## Understand where your revenue comes from and evaluate the competitiveness of your demand stack.
Demand Overview provides visibility into how different demand channels contribute to revenue and helps publishers evaluate the competitiveness of their inventory. It enables teams to understand where revenue originates and identify opportunities to strengthen monetization.
**Key Capabilities**
- Revenue distribution analysis
- Demand source comparison
- Programmatic performance insights
- Header bidding competition visibility
**Typical Use Cases**
Understand Where Revenue Comes From
Analyze how different demand channels contribute to overall revenue and identify your most valuable monetization sources.
Measure Demand Competitiveness
Evaluate the level of competition across your inventory and understand how it impacts revenue performance.
Compare Revenue Across Inventory Segments
Analyze performance by media, page, ad slot, or A/B test group to uncover optimization opportunities.
Identify Growth Opportunities
Understand which demand channels and inventory segments deliver the strongest results and prioritize future optimization efforts.
**Typical Users**
Revenue Managers • AdOps Teams • Programmatic Specialists • Publisher Leadership
- [Ad Manager Hub](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#getting-started-onboarding)
- [Advanced Tag Capabilities](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#advanced-tag-capabilities)
- [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#ad-formats-experiences)
- [Demand & Header Bidding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#demand-header-bidding)
- [Yield & Pricing Optimization](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#yield-pricing-optimization)
- [A/B Testing & Optimization](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#a-b-testing-optimization)
- [Insights & Analytics](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#insights-analytics)
- [Audience & Targeting](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#audience-targeting)
- [FAQs](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#faqs)
- [Demand Hub](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#getting-started-onboarding)
- [User Experience](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#user-experience)
- [Invoicing and payments](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#invoicing-and-payments)
- [Q&A](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#qa)
- [Insights Hub](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#getting-started-onboarding)
- [Pre-Built Analytics Dashboards](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#pre-built-analytics-dashboards)
- [Custom Reporting](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#custom-reporting)
- [Ad Experience Hub](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#overview)
- [Getting Started & On Boarding](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#getting-started-on-boarding)
- [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#ad-formats-experiences)
- [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#main-content)
- [Overview](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#overview)
- [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#getting-started-onboarding)
- [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq)
- [Release Notes](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#main-content)
- [2026](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#2026)
[.png?width=64&height=24&name=Logo%20-%20BG%20White%20(1).png "Chill listening crop-3")](https://www.optidigital.com)
Help Center
Copyright © 2026, Opti Digital